Organisations today are under increasing pressure to deliver commercially while acting responsibly in a world of tightening ESG expectations, economic uncertainty and shifting societal values. Purpose, sustainability and social value can no longer sit on the side-lines; they must inform strategy, shape culture and strengthen long-term resilience.
I work with purpose-led businesses, charities, scale-ups and boards who want to align performance with social impact, and who need clarity, capability and honest challenge to make it happen.
I bring commercial thinking to social impact, helping organisations find the right balance between profit and purpose, transform fragmented CSR activity into coherent, innovative programmes, and translate good intentions into clear, valuable strategy.
Through strategic insight, practical support and one-to-one coaching, I help leaders and organisations unlock business value while delivering impact that is both meaningful and commercially grounded.
Build integrated, credible programmes that deliver social value and commercial return.
Create clarity, alignment and practical strategy that turns priorities into action.
Shape purpose-led narratives that engage audiences, build trust and support growth.
Develop confident, capable leaders who can navigate complexity and drive impact.
I bring strategic oversight, constructive challenge and commercial rigour to boards across commercial and not-for-profit sectors.
My expertise spans governance, risk management and stakeholder engagement, with a particular focus on creating inclusive workplaces and embedding sustainable practices that deliver measurable commercial and social value.
My executive career in retail (Tesco), financial services (Aviva), and FMCG (Coca-Cola) gave me deep exposure to board-level priorities and decision-making. I now serve as a board advisor to a health tech company and as a trustee for Citizens Advice.
I'm known for simplifying complexity, asking thoughtful questions, and building consensus across diverse stakeholders.
I've spent 20+ years shaping and challenging strategy, marketing and social impact across organisations like Tesco, Aviva and Coca-Cola — and now as a board advisor, consultant and coach. Recent work includes reshaping a charity's income strategy, advising a health-tech scale-up through strategic change, and coaching senior leaders navigating complex organisational challenges.
Direct, energetic and outcome-focused — I challenge early to create clarity, sharpen decisions and unlock momentum.
Candid, curious and high-energy — I cut through complexity, ask the questions others avoid and keep people moving forward.
Leaders gain confidence, teams align faster and organisations turn good intentions into meaningful, commercially grounded action.
If you want a partner who brings energy, honesty and momentum — and who helps you create impact that actually lands — then we'll get on well.